Grand Valley State University Athletics

     

Effective July 1, 2021, NCAA rules and Michigan state law permit student-athletes to engage in all of the following NIL activities:

• Receive compensation from a business to use the student-athlete's NIL to promote their product or service;  
• Use their own NIL to promote their own business or to promote a business that employs the student-athlete; 
• Receive compensation to sign autographs or appear at a business or private event; and/or 
• Utilize an agent to assist with any NIL activities, provided the student-athlete has a written agreement with the agent that is specific to NIL activities and not for sport-related representation. 

NCAA rules and Michigan state law have several parameters governing these new NIL opportunities. The below resources provide valuable information to help you understand these parameters. 

• Full GVSU Athletics NIL Policy
• NCAA NIL Resources
• Student-Athlete NIL Disclosure Template 
• State Law Summary

AHEAD, which is part of the GVSU Student-Athlete Welfare and Development program, is composed of three main areas of focus: Personal Branding & Brand Management, Opportunity Management and Education, Personal Development.

In the ever-evolving college sports landscape, student-athletes are more interested than ever in advancing their personal brand and setting themselves up for a successful future. With brand identity and campus resources, GVSU Athletics is well-equipped to offer its student-athletes that opportunity. It is uniquely located just a few miles from Grand Rapids, one of the nation's top-ranked cities to live and work.